A brief that arrived as a single number, for AI Plus: 6,000 mAh. The moment we read it, we knew the film wasn't about the phone — it was about everyone else. So we imagined a world where the whole city runs on two percent. People queue at cafés for the socket, not the coffee. A power bank gets guarded like a wallet. Everyone has felt that panic at least once. That was the whole idea: if people recognise the low-battery dread, the phone doesn't need selling — it just walks in fully charged. Building that world was the easy part. The narration was the hard part, and it quietly made this one of the toughest AI films we've done. The entire film sits on a voice that has to land beat for beat on what's on screen, so every shot had to cut to the cadence of a line rather than the other way round. Every time the read shifted by half a second, a visual stopped making sense. We rebuilt sequences more times than the final cut suggests, and re-timed the VO against them until picture and voice finally moved as one thing. It came out sharper than we expected, and it's easily one of the most demanding films we've made in recent times.