When Strawberry Shortcake came to life through this project, the idea was to go all-in on nostalgia and build a dreamy strawberry world from scratch. We created an entire play universe in 3D, where everything leaned into soft pink tones to match the launch of their strawberry-scented perfumes, from oversized environments to playful, candy-like details. It was a massive project for us, both in scale and emotion, turning a simple fragrance launch into a fully immersive, nostalgic world.